With many businesses now online, there are millions of results when searching for specific things on the internet. SEO, meaning Search Engine Optimisation, is fundamental to getting your content to rank higher in a search engine. This means more people are likely to click on your content. As a business owner, more clicks mean more purchases! Learning the basics of SEO can seem very technical, but there are methods out there to help you maximise the potential of your online business. It can seem daunting navigating the world of SEO tools, websites and software, but taking a dedicated online SEO course will help explain things clearly and you can start your website growth journey